So, you have an idea to put
your new business video online, right?
But there is only one
primary concern for any online video:
Duration
of Your Video
The ideal duration of
any business web video, whether it is an animated
video or a video with real characters should not exceed 180 seconds and it
should not be less than 45 seconds if you are a famous brand or a company.
There are 5 main reasons
behind creating a 3 minutes business video.
1 - YouTube and Vimeo Show Video Duration
YouTube, the largest video
search engine shows duration of your video to your audiences. And if your
audience finds that this is a lengthy video then there are 60% chances that
they will skip your video and shift to another one. Vimeo also follows the same
technique.
2 - Call for Action is Always at the End
The term ‘Call for Action’
stands for your request to your audience to take a quick action about what you
are selling or sharing. In 95% of business videos the call for action is always
at the end. Call Us Now! Visit Our Website Now and
Get 10% Discount! are some examples of call for action. So in any
way, you can’t put your slogan at the starting or in the middle of your video
and without a call for action your video is a waste as you will not be able to
sell anything. So, it’s always a nice idea to tell your story within 180
seconds and let your audience take a quick action on it. You can redirect them
to your official website or ask them to call you to get your brilliant services
or to buy your products.
3 - Shorter Videos Take Less Loading Time
It’s a bit technical! The
shorter the video in duration, the lighter it is in size. If you upload a
shorter video it will take less time to load or buffer and can start playing
quickly. A heavy video may take loads of time to buffer and you can lose 30% of
your visitors who might have slow Internet connection. Now say for instance, a
video under 200 MB takes around 5 seconds to buffer on video sharing websites
or on your personal web video players.
4 - People Don't Have Time
As life is too fast these
days, people don’t want to devote the required time to watch your lengthy video
until or unless you upload a compilation of funny cat videos or best 2016
failures, etc. If you are selling something with the help of your video then,
in any way, you have got to make your video shorter and interesting.
5 - Eye Catching Video Thumbnail Doesn't Work Anymore
Few years ago you could
easily coax your audience to click on your video by placing a small eye
catching video thumbnail on video sharing websites. But these days,
people are aware of this trick and they don’t click on the play button easily
because player shows duration of the video on your video thumbnail. So they
will only click if they find that this video won’t take much of their time.
So, duration of your online
video is the most important aspect and should be taken care of while promoting
yourself through a video.
We are a Web Video
Production Company and we share any article after thorough
research and with the guidance of experienced video production professionals.
Please drop in your comments on this topic in the space mentioned below and
also don’t hesitate to share your tips regarding online video sharing as your
suggestions are our real asset.
No comments:
Post a Comment