Videos are a great way of targeting a wider audience. It is time you start taking advantage of this fact and ask the correct questions during the online video editing process. Here are some questions you should ask before and during the video editing process:
#1 WILL YOUR VIDEO REACH THE INTENDED AUDIENCE?
The most important question you need to ask before you begin the video editing process is will your video be able to reach the intended audience? First off, who is your intended audience? Is it the stockholders, upper management or general customers? Understand that each audience requires a different type of content so that they find the video content useful and suitable to their needs.
#2 WILL THE VIDEO DAZZLE YOUR TARGET AUDIENCE?
Even if you are planning on posting a video tutorial or a short documentary on your website, you can’t just let it be boring and unentertaining. Review your video when it is going through the online video editing process and ask whether your video has that ‘delight factor’? Will it be able to hold the audience’s attention long enough for them to keep watching? Keep in mind that people have dwindling attention spans.If your video is not fun and entertaining, you are probably wasting your time, effort, and money on online video editing.
#3 ARE THE VOLUME, EMOTION, AND TONE SUITABLE FOR YOUR TARGET AUDIENCE?
The volume, emotion and tone of your video should match the product you are selling and the target audience.If you are selling new and shiny gadgets, your tone needs to be happy-go-lucky, loud and exciting but if you are selling caskets or weight loss pills, your tone should be a little sympathatic so that you are able to make a soft corner in your target audience’s heart. Make sure your tone and emotions are according to the product you are selling.Sometimes the emotion and tone may change as the video is being processed, for example, someone may be unhappy with their weight at the beginning of the video but might become happy and excited after discovering your new weight loss pill.
#4 WOULD YOU BUY THE PRODUCT?
Keep in mind that you cannot expect your video to appeal to your target audience if you don’t find it appealing yourself. Make sure your video includes all the required elements: the proper detail, tone of voice, concept, story and the right actors. If you have a topnotch idea,online video editing will enhance your ideas and help it appear more presentable to the general public.